Cannabis consumer behavior shapes how and why people buy, what they choose, and how they make purchase decisions. As legalization spreads, product options expand, and social acceptance grows, today’s cannabis consumer base is more varied than ever. The U.S. legal cannabis market alone is projected to grow from about $36.9 billion in 2024 to roughly $91.1 billion by 2033. This article digs into the data, motivations, demographics, and behavior patterns behind modern cannabis buying decisions....