When it comes to custom Mylar bag materials, pairing base finishes with spot finishes is a great way to make your packaging stand out and elevate the perceived product value.
Spot finishes highlight specific areas of the bag with a distinct texture or finish, creating visual contrast and a tactile experience for the customer. We have broken down some of the most popular finish types with some suggestions on how to strategically apply them.
Base Finishes
When making the right decisions for your Mylar bag project, choosing the base finish and proper sizing are equally important.
The base Mylar bag finish is a way to keep your packaging consistent with your brand and message. The base finish paired with the bag design creates the customer’s first impression.
Therefore, picking the proper base finish before implementing spot finishes could be paramount to your brand’s success.
Gloss Finish
Gloss-finish Mylar bags make up most on the market across all popular Mylar bag sectors. The shiny finish creates an eye-catching look that pops at customers.
Gloss bags are typically easier to produce than other options. As a result, they continually be a cost-effective Mylar packaging option.
Matte Finish
Matte finishes are a very popular option for custom Mylar bags. They offer a sleek and sophisticated look and feel. By muting the bag’s finish with a matte coating, these bags separate themselves from the commonly used gloss finish.
Metallic Finish
Metallic base finishes continue to grow as a popular luxury option. The process involves adding a thin layer of aluminum to the traditional PET layer to create a metallic-looking finish.
Taking these bags a step further, options like holographic metals can be used to create an even more unique and flashy look.
Soft Touch Matte
Soft touch takes a standard matte finish further by providing a more muted sheen and offering a unique feel when touched. Many customers describe the touch sensation as subtle velvety.
This option is ideal for clients concerned with the look and actual feel of the mylar bag.
Matte Metallic
As brands look to continuously differentiate themselves, finish types like Matte Metallic have become more popular. These are a great way to utilize the luxury feel of metal and add a slightly muted look for a soft sheen. Matte metallic Mylar bags provide a one-of-a-kind elegant look and feel.
Gloss Metallic
Gloss Metallic finishes are a less mainstream look and are more common for brands trying to create a flashy look and feel. This combination creates an ultra-shiny appearance. Paired with metallic finishes (i.e. holographic), this finish combo will stand out.
Spot Finishes
Using spot finishes on custom Mylar bags is the ultimate way to set your brand apart. Spot finishes are a chance to add a personal touch or create a unique packaging experience for the end consumer.
Utilizing spot finishes within design elements can help achieve a unique layered look. More specifically, they’re ideal for making elements like logos and important text stand out from the rest of the bag.
Spot finishes are your opportunity to create contrast within your design. Furthermore, to make the right elements pop or mute areas you would like more subdued.
Some spot finishes can even be paired together to create the ultimate special effect on your Mylar bag.
Spot UV
Spot UV (or Spot Gloss) is a gloss UV coating applied to a specific area of your Mylar bag. This spot finish is used against a matte base finish to highlight specific elements or a unique pattern on your bag design and make it pop.
Spot Matte
This is the opposite of a Spot UV (gloss) finish and in conjunction with a bag that utilizes a gloss or metallic base finish. Integrating a Spot Matte layer, you mute the sheen of specific areas of the bag to make portions of the base finish appear more prominently.
Like Spot UV this is often utilized to create unique patterns for a one-of-a-kind design.
Spot Foil
In essence, this would be used to add a metallic spot finish over your base finish. Spot Foiling (or foil stamping) is typically for very specific elements within the bag to make it stand out. For example, displaying a logo and/or tagline in foil to contrast with the base layer.
This spot finish works best on a matte base layer but also works with gloss.
Embossing
This type of spot finish would inherently involve printing the same spot finish as the base layer on top of each other to create a raised look and feel. For example, you can print your logo in gloss on top of the gloss base finish to make your logo slightly elevated from the base layer.
Alternately embossing can be combined with another type of spot finish to maintain its raised feel. It can also add the contrast of a varying finish against the base finish.
Final Word
You can combine gloss and matte finishes on Mylar bags or stick with one. Companies can create visually striking packaging that aligns with brand identity. By choosing the right base finish and adding spot finishes, brands can:
Enhance visual appeal and texture
Highlight key elements
Make products stand out
This layered approach boosts shelf presence, reinforces brand recognition, and creates a memorable customer experience.
Not sure what the best option is for your brand? Custom 420 is here to help. We invite you to reach out through our contact form to learn more.
Do you own a cannabis business in need of packaging solutions? Have you stopped and asked yourself, “How do I find custom Mylar bags near me?”
The difficulty with answering this question is it depends a lot on your location. Admittedly, brands located in metropolitan areas with long-defined cannabis regulations (i.e. Los Angeles, California) will have more access to local custom packaging options.
However, even if your area doesn’t have local options, this doesn’t mean your selection is limited. Most cannabis brands source their packaging from out-of-state through an online retailer. For this reason, this article will look into the top 4 qualities you should expect from purchasing custom-printed Mylar bags.
1.) Does Your Supplier Have Experience in the Cannabis Packaging Industry?
If you’re sourcing cannabis packaging, you’ll want to ensure your supplier has experience within this industry. With that in mind, take note of the following:
What is their cannabis industry expertise? Question if the supplier knows of the industry and its versatile selection of products, from flower to concentrates to edibles. This familiarization will save you time when addressing your brand’s needs.
Are they aware of cannabis regulations? While it depends on where you live, all cannabis state regulations are strict. Many require key design features (i.e. child-resistant packaging, tamper-evident, etc.). A knowledgeable supplier will ensure you won’t run into any legal issues.
What is their client’s success rate? You’ll want to vet whether or not your supplier has a proven track record with other clients. This will ensure they can provide you with effective and innovative Mylar bags for wholesale.
2.) Does Your Supplier Effectively Communicate and Align with Your Values?
The best cannabis packaging supplier will deliver on the following points:
Prompt Communication – You should receive responses from a reputable supplier promptly. This communication should be clear and proactive, preventing avoidable delays and miscommunications.
Aligned Vision and Values – All cannabis brands must develop a brand identity. More often than not, this goes hand-in-hand with your company’s values. You must ask yourself if your supplier can provide packaging that aligns with this identity.
Custom Solutions – All cannabis brands have their own specific needs that must be met. Therefore, you need a supplier that can match your ideas and adjust their services to your requirements. This may mean incorporating an eco-friendly solution or using a specific finish type.
Addressing these points will benefit you for long-term collaboration. You want a cannabis packaging supplier you can rely on and build with as your business and vision continue to grow.
3.) Is Your Supplier Well-Versed in Custom Cannabis Packaging?
Custom packaging can be tricky as there are so many elements at play. The right supplier will ensure all these elements can be addressed for their clients. These may include:
Packaging Types – Can your supplier provide customized Mylar bags, boxes, or other containers?
Distinctive Features – Unique elements you may require, such as child-resistant designs or custom label options.
Materials and Finishes – Choices that elevate your brand design, from sustainable materials to high-end finishes.
4.) Can You Trust Your Supplier for a Long-Term Partnership?
With the above points in mind, you ultimately want a long-term partnership. Imagine choosing a supplier only to find you’re unsatisfied with their delivery. You want a reliable, effective communicator that can meet your brand’s needs and elevate your company.
Not sure where to begin? At Custom 420, we provide custom packaging solutions for brands across the United States. Since we’re located in New England, we may be able to provide custom Mylar bags near you.
We invite you to reach out through our contact form to learn more.
Custom Mylar Bags Near Me FAQs
What should you not store in Mylar bags?
In Mylar bags, you only want to store products with low moisture content. So, unless dehydrated, you’ll want to avoid nuts, meat, or beans.
How long will dry goods last in Mylar bags?
This depends on the product itself. Cannabis flower (and other products) tend to last months to years. However, dried foods (i.e. beans and grain) can last 20 to 30 years.
Can you put too many oxygen absorbers in Mylar bags?
No, you cannot harm a product by putting too many oxygen absorbers into a Mylar bag. If there are extra absorbers, it will simply go unused and have no effect on the product.
When it comes to cannabis packaging, finding the right Mylar bag sizes can be tricky. You need to know several factors about your product, from its content quantity to its type to your storage conditions. Our guide ensures you understand everything you need to know about these different-sized bags.
What are Mylar Bags?
Mylar bags are flexible packaging types made from a polyester film called PET (Polyethylene Terephthalate.) It is then stretched in two directions to create BoPET (Biaxially Oriented Polyethylene Terephthalate). This material is known for its outstanding properties, including:
Chemical stability
Gas and moisture barrier capabilities
High tensile strength
Custom Mylar bags are widely used to preserve the freshness and integrity of various products, thanks to their exceptional ability to block external elements that could compromise quality. Their durability makes them a popular choice in the cannabis industry.
Why Use a Mylar Bag?
The primary purpose of a Mylar bag is to offer a durable and protective packaging solution. It safeguards the contents from external factors that could affect their freshness, integrity, or longevity.
Mylar bags come in a wide range of sizes, making them versatile for various uses. Your size choice should depend on the specific requirements of the stored or packaged items. Below is a summary of common Mylar bag sizes and their typical applications:
Small (3”x5” to 6”x9”)
Smaller Mylar bags are ideal for:
Single servings
Displaying samples
Storing small items (i.e. herbs, spices, or seeds)
You can commonly find them in the following industries:
Herbal supplement
Cosmetic
Food
If you’re in the cannabis industry, this is an ideal 3.5 Mylar bag choice.
Medium (8”x10” to 12”x16”)
Medium bags are suitable for packaging larger quantities of items, such as:
Snacks
Pet treats
Small electronic components
You can commonly find them in the following industries:
Electronics
Veterinary care
Food
If you’re in the marijuana industry, you’d use a medium Mylar bag for one ounce.
Large (16”x18” and above)
Large bags are designed for packaging large quantities of items, such as:
Grains
Bulk foods
Larger electronic devices
You can commonly find them in the following industries:
Agriculture
Food processing
Electronics
If you’re in the cannabis industry, these would be a 1-pound Mylar bag size.
Custom Size Mylar Bags
Mylar bags can be customized to meet specific size requirements for unique items or applications. Choosing the right size ensures the contents fit properly without excess space, which could lead to spoilage or insufficient protection.
When selecting a size, it’s important to consider the following factors:
Content quantity
Product type
Storage conditions
Furthermore, eco-friendly and customizable options enhance the versatility and appeal of Mylar bags. Choosing the right size based on the specific needs and characteristics of the contents ensures optimal protection and presentation.
Best Thickness for Mylar Bags
You’ll want to choose the appropriate thickness of your Mylar bags based on the package dimensions and storage duration. Thicker bags are recommended for long-term storage as they provide greater durability.
While smaller-sized Mylar bags are usable for short-term storage, they may be more prone to tearing. To avoid tearing, we recommend ensuring thickness is no less than 4.5 mil.
Final Word
Whether you’re packaging cannabis or a food item, finding the right Mylar bag size is essential. Since there are so many to choose from, it may confuse newcomers.
If you feel concerned, we’re here to help! At Custom 420, we ensure you receive the best Mylar bag size for your brand’s needs. We invite you to reach out through our contact form to learn more.
Mylar Bag Sizes FAQs
What size Mylar bag do I need?
This ultimately depends on your needs. To get a personalized quote, we recommend reaching out through our contact form.
What size oxygen absorber for 1 gallon Mylar bag?
For 1-gallon bags, it’s recommended you use 1-2 oxygen absorbers with a capacity of 300cc each.
What’s the best size Mylar bag for food storage?
For foods like flour, sugar, or salt, 4 mil gallon bags are the most popular. For foods like pasta, granola, or beef jerky, 5.5 mil bags are preferred.
Your custom weed bags are more than just a way to preserve freshness. They’re your brand identity. Therefore, it’s in your interest to define the visual of this packaging. But what are the marketing purposes of these bags and how should you identify them?
First Impressions are Everything
Your marijuana packaging defines the product inside. Why? Custom cannabis bags act as your brand’s first impression. They establish the foundation for your customer relationship.
Naturally, there are a million ways you can go about your cannabis bag design. This will set the tone for your identity, it will implement your brand’s narrative, value, and quality.
Craft Your Brand’s Visual Identity
Personalization is the essence of uniqueness. By customizing your weed packs, you have the potential to reflect your brand’s voice.
Think about the tone you want to give to the customer. Are you a luxurious brand? Do you sponsor eco-friendly solutions? Are your products innovative and bold?
Whatever the case, custom weed bags ensure you get this image through to your customer.
Your Personalized Weed Bag is Your Brand Advocate
Whenever a customer purchases your product, the packaging alone becomes a free advertisement for others to see. Since traditional forms of advertisement are restricted in the cannabis industry, such exposure is everything.
Perception is Paramount
We’ve established that you want to leave a good first impression on customers. However, this impression will go beyond an initial reaction. It’s largely how your brand is perceived.
Perception is everything. Exotic weed bags with a thoughtful design suggest a higher-quality product. It softly notes that this product was crafted with tender love and care.
The Importance of the Environment
As the cannabis industry continues to expand, more are after brands that incorporate eco-friendly packaging materials. Beyond trends, this shows that you are a conscientious brand. That you care about your impact on the planet and, therefore, the quality of the products you supply.
Foster Loyalty with Unique Experiences
While personalized weed bags are great for first impressions, they can also ensure customer loyalty. The right customization can make customers feel they belong and are exclusive to a group. Such a mindset will ensure brand loyalty and ensure continuous purchases.
The Importance of Social Media
Is your custom bag of weed eye-catching? Does it have the type of design people want to share on their social media platforms?
You better hope so. Social media has become one of the most effective marketing tools out there. While your own social media strategy may be effective, nothing is as worthwhile as word of mouth.
In fact, a 2021 Nielson study found that 77% of customers are more likely to buy a product if their friends recommended it. Therefore, it’s in your interest to design a bag that will be shared across social media.
Safety First
Still, as important as brand identity is, it’s equally as important to ensure your packaging follows federal and state compliance laws. Since the cannabis industry is so new, people put their trust in brands that can leverage these regulations.
While each state is different, common requirements include:
Additive or contaminant information
Batch, license, and serial number of the cultivation facility
Custom weed bags are just containers for your cannabis, they’re a blend of utility, style, and ideology. Therefore, it’s in your interest to ensure your bags are customized with perfection. Not sure where to begin? That’s where Custom 420 comes in. If you want to learn more, we invite you to reach out through our contact form.
Personalized Weed Bags FAQs
What are weed bags called?
The term “weed bags” can refer to various packaging options. However, in most cases, it’s referring to Mylar bags. These are a popular solution as they’re odor-resistant, opaque, sturdy, and fairly impermeable.
How do weed bags work?
Weed bags protect the freshness of cannabis and preserve its odors.
How long does weed in a bag last?
While this depends on the type of bag used, most Mylar bags ensure cannabis stays fresh and potent for many months or even years.
In today’s market, product packaging is not just a means of protection. It’s a significant aspect of marketing strategy that influences consumer perception and purchase decisions. Correlating packaging with price is an art that requires understanding the nuances of consumer behavior, material costs, and the psychological impact of design elements. Let’s dive deep into how businesses can master product price points to enhance their brand value and market positioning.
Understanding the Essence of Packaging
The Role of Packaging in Marketing
Packaging serves multiple purposes: it protects the product, provides essential information, and most importantly, it communicates the brand’s message. It’s the first thing a consumer interacts with, making it a critical touchpoint in the marketing funnel. The consumer’s first impression could make or break a sale.
Perceived Value and Packaging
The design, quality, and innovation of a package can significantly affect the perceived value of a product. A well-designed package can command a higher price, as it suggests superior quality and enhances the unboxing experience. But selling a high-end product in cheap packaging could be a death sentence.
Correlating Packaging with Price
Material Matters
Selecting the right packaging material is crucial. Sustainable, high-quality materials may cost more but can justify a higher price point and attract eco-conscious consumers. Add foils and special finishes to help the packaging stand out and utilize materials effectively.
Design and Complexity
The complexity of the design also plays a role. Intricate designs with unique opening mechanisms or personalized touches can make the product stand out on the shelves, allowing for a premium pricing strategy. Unique designs are sure to catch a potential customer’s eye.
Brand Consistency
Ensuring the packaging aligns with the brand’s overall image and values is essential. Consistency across products reinforces brand recognition and loyalty, supporting a higher price range. This also helps with brand recognition and repeat sales.
Cost-Effective Packaging Strategies
Balancing Quality with Cost
While aiming for high-quality packaging, you need to balance costs to avoid pricing your product out of the market. Economies of scale and smart design choices can help maintain this balance. When selling a high-end product, your packaging should follow suit. The goal is to create an experience for the user from the initial opening until the product is finished.
Leveraging Technology
Advancements in packaging technology, such as digital printing and utilizing mixed print runs, can reduce costs and allow for small-batch customization without a significant price hike.
Sustainability as a Value Proposition
Sustainable packaging is ethical and a selling point that can justify a higher price. Consumers are willing to pay more for products that align with their values, especially if you position your brand messaging this way.
Case Studies: Success Stories of Effective Packaging
Analyzing successful brands can provide valuable insights into effective packaging strategies. From luxury brands that use packaging to enhance exclusivity to eco-friendly brands that use minimal, sustainable packaging to appeal to their target audience, there is much to learn from the market leaders. Think beyond the cannabis packaging realm and look at high-end cosmetics and food items. Products with high price points in their respective category often have packaging that correlates with product cost.
Future Trends in Packaging
Innovations to Watch
The future of packaging lies in smart, interactive packaging that enhances user experience and sustainability efforts that reduce environmental impact. Incorporating QR codes and augmented reality can help create a deeper experience.
Customization and Personalization
As technology advances, personalized packaging will become more accessible, allowing brands to offer unique experiences without a hefty price tag. Tailoring items focused on local trends and preferences could help lead to greater sales.
Conclusion
Mastering the correlation between packaging and price is essential for cannabis businesses aiming to position their products effectively in the market. By focusing on material quality, design innovation, and brand consistency, your business can create packaging that justifies the price and appeals to its target audience. Remember, packaging is not just a container; it’s a critical marketing tool that communicates your brand’s value proposition.
