Customize your vape cart tips or glass with color and branding!
Stuck on black, white, or clear-tip ceramic cell vape carts? Still buying into the hype of the CCELL brand? Boy, have they done an amazing job with branding and confused a wide array of growers and consumers alike?
But when you go shopping for tissues do you ONLY buy the Kleenex brand? Chances are there is surely a comparable tissue with similar quality but cheaper because it’s not based on being a brand name. And you’re well aware that brand names spend so much money on advertising and marketing that they’re naturally more expensive.
Now you’re thinking a tissue is far different than vape hardware. You’re correct on that notion! In fact, there’s a lot more that can go wrong with custom ceramic cell vap carts than with tissues. However, did you quickly realize how strong a brand Kleenex is? Maybe you’ve even referred to tissues as Kleenex until now.
But enough on the tissue brands. We’re here to talk about ceramic cell vaporizer carts. As I sit here, I try to pinpoint how many people we have met over the years who say, “It has to be the CCELL brand!” When we ask why, many scramble for an answer. “They are the best! They are the only ones that work.” etc. etc. etc. I say, “Try our ceramic cell carts, they’re the same quality and have the same defect rate but are less costly because they are – UNBRANDED.” Then I get “Well we have tried knock-offs and they leaked.”
Placing Your Trust in Non-Branded Custom Ceramic Cell Carts
Was your vape cartridge from a reputable company? The answer is most times no. So, in a nutshell, you tried to go from the top of the line to a shot in the dark and decided the two did not compare. This is not an apples-to-apples test. You would be amazed by how many people we have moved away from said name brand.
We put our cartridges to the test time after time. They have kept customers happy with great performance, without burning a hole in their pockets to carry another brand name. We have been doing years and years of R&D testing all sorts of different cartridges and styles. If you’re familiar with our FourXX brand, you will know we have been in the cart game for a while!
Is it possible to have a bad experience with non-branded custom ceramic cell carts? It sure is. But not ours! Again back to the tissues analogy, it’s easy to create something that looks the same as the top brand. However, I am here to agree with you that there are lots of non-brand name carts that are absolute junk. But does that mean they all are? NO!
It’s easy to create a similar look using cheaper metals, internal components, and glass. Surely, most knockoff carts will not pass heavy metals and there will be a huge difference from the name brands. However, that does not mean there aren’t manufacturers capable of making high-quality and safe cartridges.
Why Does Custom 420 Supplies Stand Out From the Competition?
Our manufacturer was part of the original CCELL and branched out after various changes. Same quality, same concept, same look, but NO PAYING FOR A NAME BRAND. Don’t believe me? We have sold many ceramic cell cartridges that pass all testing for the legal market. Maybe even brands you know!
You might be asking, why am I so adamant about this?
Because uninformed people have helped to affirm this mistaken impression. They’ll tell other producers and caregivers false info because they think they know best. But have they even done R&D or are they just reaffirming something they heard?
One area I will agree with is that there is more risk involved with moving to an unbranded cart IF you’re unfamiliar with the supplier. We’re happy to provide samples, test orders, you name it, to help put people’s minds at ease. Time and time again, customers say “So glad we listened to you guys, they work just as well, saved us money and now fit our brand better. They have been a big hit!”
In 2015, we started this business after a successful run selling our brand of vaporizer batteries and unbranded cartridges. This was before custom ceramic cell cartridges had hit the market and the only option in the USA was O.Pen vape and plastic wick carts. We saw the opportunity and lack of options and jumped into the market. After plenty of success on Amazon with our FourXX Brand vape supplies, we got many requests for custom branding. Since then, we’ve expanded to other areas of the industry, such as custom vape tips.
With our combined print, branding, and growing backgrounds, the writing was on the wall! Here we are today and I stand by what I say! I will send you samples to test and you can try to prove us wrong! Stop believing everything you hear. Some people like to talk just to talk. They’re the ones telling you this stuff, or they have a vested interest in said brand… Do your own research and due diligence. We are here to help!
Lastly, ask yourself this?
“Why would you want to carry someone else’s brand as you try to build your own?”
Press tip carts have grown to be a popular method of capping vape carts in large scale vape cartridge production. They help save time and ensure quality control. Whether distillate vape carts or CBD vape carts, these will sure to keep your oils locked in with it lock top feature after being pressed on. Enterprise solutions are available for wholesale vape carts. Lots of colored tips to choose from and help you dial in your branding!
This is a multipronged question with multiple answers. The correct way to package your products will differ from company to company. Ultimately, the best cannabis packaging coincides with your brand’s identity and product quality. You might still ask, “What the hell does that mean?”
Let me explain. The old Lamborghini salesman’s sweatpants scenario comes into play here. If you’re not familiar, it’s in essence to portray your brand in line with the quality of your product. For instance, if you were going to buy a Lamborghini and the salesman is wearing stained sweatpants, no matter how much you want the car you’ll most likely consider taking your business elsewhere. The reason? You’re afraid to purchase that kind with a poor upfront presentation.
Comparing Cannabis Packaging to Product Quality
I’m here to say that the same goes for cannabis packaging. Let’s discuss a scenario with two companies:
You’re Company A and think you have the best live resin cartridge on the market. You have a great product and it tests well. You spend a good money to refine your product and can command top dollar for it. When most companies reach this point, they run into the dilemma of not wanting to add any other major costs.
You package it in a plastic blister pack with a paper insert printed at Staples. It makes its way into the shop and you get a few very enthusiastic/educated connoisseurs who rave about the product. Still, being sold as a high-end product, its shelf appeal is not apparent in the cheaper packaging. At first glance, customers will think it’s just an overpriced lower-end product. If you get it in people’s hands, it speaks for itself. However, getting it in the right hands, or enough hands, can be the hardest part.
Now let’s take the example of someone with a middle-of-the-road product, Company B. It is not bottom of the barrel nor is it being sold that way. But its cannabis packaging is in a magnetic box with foil and sharp colors. The type of box someone would hold on to after the purchase.
Some of the high-end customers buy it based on the packaging. The true connoisseurs will appreciate Company A as they’re not fooled by packaging or the cost difference. A few of the lower-end customers buy it as a special purchase. However, as company B, you have now found your sweet spot in the middle. The everyday consumer loves that it’s a quality product for the price and looks higher-end. Despite having a lower-cost product, Company B ends up with a much larger percentage of the market share and continues to grow faster.
You might say, “So what company A has crap packaging? The product is better and the customers must be sheep!” While that might be the case, packaging will continue to play an integral role in marketing as this industry continues to grow.
Customers will lean on the brands that jump out at them. Again, with great products, you’ll likely always have a core following. But if you want to take that next step in growth, your packaging has to coincide with your brand.
Price Comparisons
The last comparison we will make is a cost vs selling price analysis. Company A sells their carts for $80 – they have a $50 profit margin and it costs them $0.30 per package. They sell 1000 in the first 3 months, netting them: $49,700 (minus all the fees, etc.).
Now let’s look at Company B. Company B sells their carts for $65 each – they have a $40 profit margin and go all out and spend $2 per package. But with the packaging appeal, they sell 1750 units in the first three months, netting them: $66,500.
You can see that despite having a profit margin of nearly $15 more and a better product, by avoiding packaging costs, Company A limited its reach. Their core customer group will grow exponentially slower. So, even though they still have a good reputation, their sales are not on par with it.
Final Word
Lastly, this isn’t a pitch to promote BAD PRODUCT IN EXPENSIVE PACKAGING. If that’s what you took from this, then you have missed the point. At the end of the day, a product’s quality will speak for itself regardless of the packaging and you’ll have a level of success or failure based on this ALONE.
Still, packaging is the second piece of the puzzle. If you have a terrible product in a nice package in an attempt to charge more, customers will eventually see through it. Then word of mouth of your overpriced and poor-quality product will bury you in due time. Customers might overpay the first time, but will not be fooled again by the tricks!
